Explore how diamonds have symbolized wealth, love, and power throughout the ages, leaving an indelible mark on human society. Discover innovative designs and popular styles that reflect contemporary tastes and preferences.
Geologists search for diamond-rich formations like kimberlite pipes using advanced magnetic surveys and soil sampling to locate viable deposits deep beneath the Earth's surface.
Once a viable deposit is identified, diamonds are extracted from the earth using open-pit or underground mining techniques, ensuring safety and environmental standards are followed.
Extracted rough diamonds are sorted and classified by size, shape, quality, color, and clarity to determine their optimal use, separating gem-quality stones from industrial ones.
Master craftsmen utilize cutting-edge laser technology and traditional precision tools to cut, shape, and polish the rough stones, unlocking their maximum brilliance and fire.
The polished diamonds are meticulously set into precious metals by skilled jewelers, creating exquisite, high-quality custom jewelry that stands the test of time.
Innovation in Manufacturing(2020-21)
Best in Gems & Jewellery(2015-16)
Most Socially Responsible (2016-17)